One of my favorite real estate marketing buzzers is “bring your paintbrush.” Most used homes need paint. Painting the interior of a house erases the previous owner, whether or not that owner smoked or liked orange rooms or whether they never once hung a picture in the right place on the first try.
Bring your paintbrush!
When you see this self-conscious high-road disclaimer in marketing comments, however ( frequently followed by a series of exclamation points !!!! ) it is almost always a wink to the fact that the house has a cache of ghastly that a paintbrush will only actually begin to address. Like chopping down the mightiest tree in the forest with a Herring, paint is a mere start for some real estate houses. Continue reading